Denver and the surrounding suburbs have spent the better part of this century becoming some of the most desirable places to live in the country. The influx of new residents has brought with it all manner of changes, but one that may not be immediately noticeable is how local cultural hotspots cater to this dynamic audience.
“Denver is a fresh, entrepreneurial and growing community, and I have found our audiences to embody these qualities,” said Heather Nielson, director of learning and engagement at the Denver Art Museum. “They expect high quality. They are courageous and adventurous, and welcome exhibition projects that are experimental and innovative. They want projects that reflect their communities.”
Denver’s museums are using technology, community outreach and innovative, multi-sensory approaches to draw in new audiences and increase repeat visits from residents. In the process, they’re changing the standard for what a “typical” museum exhibit can look like.