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The Denver Post: Another San Francisco Tech Company Is Expanding In Denver. This One Is Banking On Small Businesses’s Success

When a company has a shoeless office policy, it makes sense to offer employees comfy footwear options sporting the company logo. For folks who work for Gusto, the San Francisco-based provider of web-based payroll and benefits services, that means Gusto socks and Gusto slippers.

In Denver, the number of feet with access to that branded footwear has multiplied in the last month and a half, a trend that is only expected to accelerate through the rest of 2020.

Coming off a $200 million funding round last summer, Gusto moved into 65,000 square feet of new office space in the building at 1515 Arapahoe St. earlier this month. The number of so-called “Gusties” in the Mile High City has shot up more than 13% since mid-December to 885 people, company representatives say.

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